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Marketing Your Home

Marketing Your Home

When your home has been spruced up and any needed repairs completed, the marketing process gets underway. It all starts with preparing your home to look its best – and setting up for photos and (in many cases) a professional property video. This might involve some staging – whether it involves using what you have in your home or engaging a professional home stager. The goal is to create an emotional and appealing experience for your prospective buyer when they see your home – online and in person – and to make your home stand out. The goal is to prompt them to react and engage, and to pursue your home over other listings. This might require simple furniture rearranging, decorations, curtains, and perhaps bringing in some finishing pieces like florals, plants, pops of color, pillows, some prints or paintings, or changing light bulbs. In some cases, it could also involve more extensive staging with a professional home stager engaged to help create a look that will immediately pull in buyers. We’ll assess these needs with you and we will recommend top-notch stagers if needed.

Photos and Video

Once the home has been cleaned, assembled and staged, it’s then ready for professional photos and video. We engage outstanding local photographers and videographers to make your home look its absolute best. These visuals are the centerpiece of all marketing for your home’s listing. Having great listing photos and videos is a MUST for a serious home seller who plans to get top dollar and a quick sale. The new media is then uploaded to the MLS and all other syndicated real estate websites like Realtor.com, Zillow, Redfin, Trulia, and more. It will also be used for our social media sites like Facebook, Instagram, LinkedIn and Pinterest in addition to print materials such as newspapers, postcards and marketing flyers. Effective and successful marketing kick starts with top-notch photos and property video!